Documentation

Organic / Paid Search Keywords

Get access to all the Organic and Paid Search keywords leading to given domain.


End Points

    organic-search
    paid-search



Parameters

Params Description
Domain Enter your target domain including only the top-level and second-level names, ie: "cnn.com", "edition.cnn.com"
Start Month (start_date) Start Month (YYYY-MM)
End Month (end_date) End Month (YYYY-MM)
Main Domain (main_domain_only) True /False
True returns data for main domain only
False returns data for subdomains as well.
UserKey (api_key) Enter your unique API Key


Example: Organic Search API input for "cnn.com"

{
https://api.similarweb.com/v1/website/cnn.com/traffic-sources/organic-search?api_key={UserKey}&start_date=2016-10&end_date=2016-10&main_domain_only=false
}


Example: Organic Search API output in JSON for "cnn.com"

{
search": [

    {
        "search_term": "cnn",
        "share": 0.2952976490146253,
        "change": 0.27551821309844426,
        "volume": 29241670.0,
        "cpc": 0.92,
        "url": "cnn.com",
        "position": 1
    },
    {
        "search_term": "donald trump",
        "share": 0.068721600530393917,
        "change": 0.68129152228733214,
        "volume": 15193330.0,
        "cpc": 2.01,
        "url": "cnn.com/2016/09/30/politics/trump-overnight-media-tweets",
        "position": 7
    },
    {
        "search_term": "trump",
        "share": 0.068122868162039121,
        "change": 1.6303581240444289,
        "volume": 10822500.0,
        "cpc": 1.5,
        "url": "cnn.com/2016/10/03/politics/donald-trump-taxes",
        "position": 6
    },
    {
        "search_term": "hurricane matthew",
        "share": 0.038022118230309841,
        "change": 195.76749419046229,
        "volume": 3183500.0,
        "cpc": 0.2,
        "url": "N/A",
        "position": 0
    },
    {
        "search_term": "cnn news",
        "share": 0.01952288440253595,
        "change": 0.25088751325176245,
        "volume": 2695000.0,
        "cpc": 0.55,
        "url": "cnn.com",
        "position": 1
    },
    .....
 }


Example: Paid Search API input for "cnn.com"

{
https://api.similarweb.com/v1/website/cnn.com/traffic-sources/paid-search?api_key={UserKey}&start_date=2016-10&end_date=2016-10&main_domain_only=false
}


Example: Paid Search API output in JSON for "cnn.com"

{
search": [

    {
        "search_term": "cnn",
        "share": 9.7367452296610421E-05,
        "change": 0.89186403278974036,
        "volume": 29241670.0,
        "cpc": 0.92,
        "url": "N/A",
        "position": 0
    },
    {
        "search_term": "presidential debate",
        "share": 2.637035166366532E-05,
        "change": -0.58422036413096146,
        "volume": 1350530.0,
        "cpc": 1.78,
        "url": "N/A",
        "position": 0
    },
    {
        "search_term": "debate",
        "share": 1.6227908716101738E-05,
        "volume": 1172920.0,
        "cpc": 0.74,
        "url": "N/A",
        "position": 0
    },
    {
        "search_term": "video downloader",
        "share": 0.0,
        "volume": 5359170.0,
        "cpc": 0.12,
        "url": "collection.cnn.com/content/home.do",
        "position": 1
    },
    {
        "search_term": "online video downloader",
        "share": 0.0,
        "volume": 196500.0,
        "cpc": 0.36,
        "url": "collection.cnn.com/content/home.do",
        "position": 1
    },
    ....
 }